Harrah’s Cherokee Valley River
CAESARS & THE EASTERN BAND OF THE CHEROKEE INDIANS | MURPHY, NC
Perched atop a prominent mountain peak in the heart of the Smoky Mountains just north of Murphy, North Carolina, Harrah’s Cherokee Valley River establishes a luxury resort and casino experience for locals and visitors to the region. JCJ served as architect of record, design architect, and interior designer for expansion of the existing casino and addition of a new hotel tower. These expansions further enhance the property’s status as a premier destination as Harrah’s Cherokee Valley River harmoniously merges luxury hospitality, nature-inspired design, and high-energy gaming. Whether relaxing at the Mandara Spa, enjoying penthouse dining at Ramsay’s Kitchen, or gaming on the expanded casino floor, the project provides a dynamic environment to immerse guests in vibrant experiences in the heart of North Carolina’s scenic beauty.
The expanded gaming floor now provides 400 new slot machines, 12 table games, a 10-table World Series of Poker room, new bar, motorcoach lobby and new hotel tower that doubles the property’s lodging capacity.
