Barbara Hubbard LEED AP

“Our best work begins with listening, grows through understanding and is guided by a sense of purpose.”

Barbara Hubbard is Principal and Director of Marketing and Communications at JCJ Architecture. Collaborating closely with senior leadership across offices, market sectors and disciplines, she oversees the firm’s brand strategy, portfolio, public relations and strategic communications, market visibility, pursuit planning and select thought leadership initiatives. Deeply integrated with the practice, she helps communicate the firm’s work and the ideas, values and people behind it.

Since joining JCJ in 1994 as a graphic designer, Barbara has played a part in the firm’s evolution from a regional practice to a nationally recognized design firm. Her career has mirrored that growth, expanding from graphic design into communications, marketing and firmwide leadership. Believing the strongest marketing is rooted in practice, she has built a collaborative and integrated team whose work is informed by a deep understanding of the firm’s people, projects and clients. She oversees JCJ’s public relations strategy and cultivates opportunities for thought leadership that elevate both the practice and the profession.

Known for her ability to synthesize complex ideas into clear strategies and compelling narratives, Barbara brings a process-driven approach to problem solving, helping teams build consensus, clarify direction and communicate with purpose. Passionate about developing people, she is committed to fostering personal and professional growth while creating a collaborative environment where professionals can thrive. Barbara holds a Bachelor of Fine Arts in Ceramics and has more than 30 years of experience advancing the practice of architecture through strategic communications, brand stewardship and a deep commitment to design excellence.