by Kristina Ennis,
published in the September 2014 issue of Casino Enterprise Management
Like many industries confronted by a progressively mature and competitive marketplace, many gaming properties are becoming acutely aware of the revolving cycle of renewal required to maintain their customer base and market share. The need to reinvigorate and refresh existing properties becomes paramount as operators seek to keep their facilities fresh and appealing. Not only are there more gaming destinations to choose from both near and far, but advances in technology and styles of entertainment have also captured a growing portion of the time, attention and dollars of the gaming customer.
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